WEST AFRICA AUDIENCE DEVELOPMENT MANAGER

Based in Lagos, the Audience Development Manager will develop and implement outreach strategies to build audiences in West Africa for The Conversation Africa.

KEY ACCOUNTABILITIES

OUTPUT 1: Social media / audience development

• Work with the Audience Development Manager (East and southern Africa) to develop and maintain an audience development plan for The Conversation Africa
• Promote TC articles on social media including Facebook and Twitter, developing new tactics and strategies to enhance our brand in West Africa
• Edit and post daily social media to support editorial output, including Facebook and Twitter
• Monitor and measure audience development and social media activities across all editorial sections
• Work with Regional Editor: West Africa to identify policy community and decision-makers and influencers in West Africa to target through social media.
• Support editorial development by mining search results and generating regular reports to inform editors of leading search terms and communities
• Continuously work on growing the newsletter distribution, and monitor opening levels and dormancy rates.
• Experiment with other social media and messaging channels (Instagram, Whatsapp etc) towards growing readership and brand awareness in West Africa
• Experiment with new tools and features such as video content and Facebook Live
• Work with universities to coordinate audience development opportunities (social media coordination, republishing efforts, etc.)

OUTPUT 2: Republication

• With inputs from editors in West Africa establish and maintain relationships with media outlets in the region to partner with them for republication
• Work with editors to promote and pitch specific stories to media and develop productive relationships with websites and media outlets
• Develop repeatable processes to distribute content to high-traffic sites
• Develop and maintain content syndication partnerships, including development and building of databases of continent wide media titles and publishing houses
• Monitor and implement tracking processes and systems and engage with relevant contacts to ensure content partners and other republishers comply with republishing guideline.

OUTPUT 3: Reporting

• Attend all editorial planning meetings
• Analyse traffic and data, providing reports to stakeholders as appropriate
• Report weekly to editorial team on latest metrics
• Support senior team by providing metric reporting on reach, impact and other audience development activities for various stakeholders including:
  • Universities
  • Donors

QUALIFICATIONS AND EXPERIENCE

• Plugged-in social media native who is excited about emojis, memes and internet culture
• Excellent familiarity with social media publishing tools
• Strong regional media contacts
• Editorial judgement
• Three to five years experience in online media including social media, preferably in an editorial environment
• A relevant qualification (digital marketing, online media, communications or other relevant field)
• Knowledge of special-interest or niche markets in a multi-platform media company, content distribution and partnership development
• Excellent presentation and communication skills

• The ability to produce high-quality written material in English.
• Good sense of the news and strong grasp of audiences
• Excellent attention to detail
• Proven ability to produce social media output.
• Time-management and organisational skills
• Flexibility and the ability to act quickly in a dynamic and fast-moving organisation
• Creativity to communicate in different ways
• Excellent interpersonal skills
• Ability to form and maintain relationships through teamwork and networking