Director, Digital Strategy & Channels

at University of Melbourne

About Chancellery

The Chancellery is led by the Vice-Chancellor and has a University-wide focus on:

  • delivering strategic leadership
  • allocating capital according to strategic priorities
  • developing and overseeing a business framework that includes appropriate financial and other organisational planning and controls
  • ensuring identity or brand is consistent with strategic intent and purpose, and
  • overseeing policies and initiatives that develop the academic and professional expertise of University staff members.

About the role

The Director, Digital Strategy & Channels is responsible for digital marketing strategies to ensure greater customer-centricity and focus of investment in areas that contribute most to customer engagement, satisfaction and advocacy. A key leadership position within the Marketing and Communications function and a direct report to the Executive Director, Marketing and Communications, the incumbent will work collaboratively with colleagues across the University to develop digital marketing capabilities that support achievement of marketing and business objectives.

The incumbent will also be a champion of digital integration and innovation across websites, CRM and marketing automation, engaging internal and external business and industry experts to understand current and future digital trends, identifying opportunities to constantly improve the quality and approach to digital marketing communications across the university.

About you

You will have:

  • Postgraduate qualifications in a relevant discipline or an equivalent mix of education and relevant experience and demonstrated initiative and ability to achieve results in a complex organisational environment
  • Significant experience in a senior digitally focused marketing role with a strong record of achievement in leading the development and implementation of digital strategy across a complex organisation with a service delivery focus
  • Sound knowledge of the digital landscape and experience across CRM, eDMs, Content, Social Media, SEO, SEM, Marketing Automation, eCommerce and analytic tools
  • Proven ability to recognise and link the implications of digital initiatives to business information systems and develop policy and protocol to address these interdependencies
  • Strong leadership qualities and demonstrated ability to collaborate and influence multiple and diverse stakeholders at all levels with or without formal authority to achieve organisational goals and targets
  • Strong capacity to solve complex problems, set vision and strategic priorities

Benefits

  • Maximise your benefits through our Salary Packaging scheme

  • Flexible family friendly policies, providing generous leave and working conditions

  • The opportunity to work in a culturally rich environment

  • A substantial discount to eligible staff and their immediate families in undertaking further studies at the University of Melbourne

To find out more, go to http://about.unimelb.edu.au/careers/working/benefits

Culture

The University is a vibrant campus. We have well-established clubs and networks giving the opportunity to engage and collaborate with other staff around the University. We strive to create an environment where staff and students promote culturally inclusive behaviour and activities, ensure cultural differences are heard and explored, and actively seek to learn from other cultures.

How to apply

Your application submitted should include a CV along with your responses against the selection criteria found in the Position Description for the role. The recruitment process will be managed by SHK; should you be shortlisted, you will be contacted by them directly.

*For information to assist you with compiling short statements to answer the selection criteria/competencies, please go to http://about.unimelb.edu.au/careers/search/info/selection-criteria

Parkville Victoria Australia
FULL_TIME
2019-11-19
2019-12-11

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