The Campaign Manager will be responsible for driving the marketing and promotional outputs of the Melbourne School of Professional and Continuing Education (MSPACE). The Campaign Manager will work closely with the Marketing and Communications Manager to develop marketing strategy & plans and will manage the design, development and execution of campaigns across digital, social and traditional platforms. The Campaign Manager will also work closely with the Direct Marketing & Content Coordinator to inform the lead nurturing strategy.
The role will require internal consultation and liaison with external agencies to prepare and execute media purchase plans and the development of creative marketing material. The Campaign Manager will also be responsible for the analysis and evaluation of marketing activity to optimise ROI. As a key member of MSPACE and frequent liaison with many internal and external stakeholders, the Campaign Manager will exercise good judgement and advanced interpersonal skills to cultivate positive collaborative relationships and achieve timely, high quality delivery of marketing objectives. This will include management of key external relationships with contracted advertising and creative agencies.